Your trusted source for today's growth strategies on reputation management,
ratings and reviews, and user-generated content
It can be hard to attract a local audience online sometimes. Fortunately, there are some practices that make it easier. Read on to discover local SEO tips from Shopper Approved to get the right customers to your store.
Some customers find online shopping to be risky. When it comes to things like clothes, beds, or other products that aren’t single-use, consumers want to be sure they’re getting their money’s worth. But how can they do that when they can’t try out the product before purchasing? This is where product reviews come in.
A positive review can make all the difference when a potential customer is considering buying your product or service. It’s even better when those good reviews are easily accessible so they’re more likely to sway someone’s opinion. That’s why you should add Google ratings to your website. Let’s walk through how you can do that.
Did you know 20 percent of restaurant reviews (negative and positive) are fake? Reviews directly impact a business’s revenue, and unfortunately, some companies take extreme and dishonest measures in boosting their review pages to reel in those dollars. And sometimes, it’s competitors who post fake reviews to put you at a disadvantage.
Everyone looks at reviews. It’s a natural step in the buyer’s journey, as it gives potential customers a trust signal or proof that the product is what it says it is. But can online reviews be trusted? The short answer is yes, though there are some things you should know to avoid fake or unhelpful reviews.
People like to voice their opinions. And thanks to online reviews, that’s incredibly easy to do now. But every now and then, a fake review that is either overly positive or overly negative can cause various online reputation issues.
Online reviews have completely changed the way consumers make buying decisions, and, in turn, changed the business marketing industry. But now that there are so many places to find online reviews, how do you know which review sites to trust?
Did you know, 76 percent of people value online reviews as much as personal recommendations? By writing product reviews, not only are you helping prospective buyers make a decision, but you’re also offering feedback for the business, whether you loved or hated their product.
When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
