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The Problem With Fake Online Reviews
Writing fake reviews, or “astroturfing” as it’s come to be known, has proliferated the web in the past few years, as more companies realize the incredible power and influence that reviews have; whether it’s creating massive amounts of social proof and sales for themselves, or strategically destroying or defaming a competitor. As time goes on…
Top 5 Ways to Leverage Reviews to Fuel your Online Growth
Customers are no strangers to investigative work. When they want a product, they are willing to do extensive research into finding the best product on the market. Current events in 2020 have drastically shifted online consumer shopping behaviors. In the U.S., year-over-year revenue growth online has increased by 68% as of mid-April, which surpassed the peak of 49% seen in January of the same year.
