Writing fake reviews, or “astroturfing” as it’s come to be known, has proliferated the web in the past few years, as more companies realize the incredible power and influence that reviews have; whether it’s creating massive amounts of social proof and sales for themselves, or strategically destroying or defaming a competitor. As time goes on…
Customers are no strangers to investigative work. When they want a product, they are willing to do extensive research into finding the best product on the market. Current events in 2020 have drastically shifted online consumer shopping behaviors. In the U.S., year-over-year revenue growth online has increased by 68% as of mid-April, which surpassed the peak of 49%…
How Check City gained a 22% increase in sales, a 34% increase in page rankings and the valuable business insights learned all by using Shopper Approved.
Some customers find online shopping to be risky. When it comes to things like clothes, beds, or other products that aren’t single-use, consumers want to be sure they’re getting their money’s worth. But how can they do that when they can’t try out the product before purchasing? This is where product reviews come in.
A positive review can make all the difference when a potential customer is considering buying your product or service. It’s even better when those good reviews are easily accessible so they’re more likely to sway someone’s opinion. That’s why you should add Google ratings to your website. Let’s walk through how you can do that.
Did you know 20 percent of restaurant reviews (negative and positive) are fake? Reviews directly impact a business’s revenue, and unfortunately, some companies take extreme and dishonest measures in boosting their review pages to reel in those dollars. And sometimes, it’s competitors who post fake reviews to put you at a disadvantage.
Everyone looks at reviews. It’s a natural step in the buyer’s journey, as it gives potential customers a trust signal or proof that the product is what it says it is. But can online reviews be trusted? The short answer is yes, though there are some things you should know to avoid fake or unhelpful reviews.
People like to voice their opinions. And thanks to online reviews, that’s incredibly easy to do now. But every now and then, a fake review that is either overly positive or overly negative can cause various online reputation issues.