DJ Sprague

Duane "DJ" Sprague is a member of the Forbes Communications Council, a contributor to several marketing textbooks, a past marketing columnist for the retail automotive industry, a national speaker, and holds a master's degree in Integrated Marketing.

The Problem With Fake Online Reviews

Writing fake reviews, or astroturfingas it’s come to be known, has proliferated the web in the past few years, as more companies realize the incredible power and influence that reviews have; whether it’s creating massive amounts of social proof and sales for themselves, or strategically destroying or defaming a competitor. As time goes on…


dial measuring reputation managment

Reputation Management: Why You Need It.

When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact. 


moving stars to symbolize syndicated reviews

Syndicated Reviews & Their Benefits for CRO and Product Sales

Syndicated product reviews can give a major boost by increasing conversion rate optimization and bringing in more sales. Today’s customers can afford to be pickier than ever. Rather than running to the electronics store to pick up a set of headphones, or stopping by the grocery store to get some peanut butter, customers can now head to the internet…


how reviews improve sales

10 Reasons Why Having More Reviews in More Places is Absolutely Critical to your Online Success

According to an article in the Harvard Business Review, there are multiple reasons why and how more reviews improve sales, and how reputation can drive nearly every aspect of a company’s performance: “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal…”


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