DJ Sprague

Duane "DJ" Sprague is a member of the Forbes Communications Council, a contributor to several marketing textbooks, a past marketing columnist for the retail automotive industry, a national speaker, and holds a master's degree in Integrated Marketing.

How to Optimize SEO with UGC

The Problem With Fake Online Reviews

Writing fake reviews, or astroturfingas it’s come to be known, has proliferated the web in the past few years, as more companies realize the incredible power and influence that reviews have; whether it’s creating massive amounts of social proof and sales for themselves, or strategically destroying or defaming a competitor. As time goes on…

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dial measuring reputation managment

Reputation Management: Why You Need It.

dial measuring reputation managment

When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact. 

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