Syndicated product reviews can give a major boost by increasing conversion rate optimization and bringing in more sales. Today’s customers can afford to be pickier than ever. Rather than running to the electronics store to pick up a set of headphones, or stopping by the grocery store to get some peanut butter, customers can now head to the internet…
According to an article in the Harvard Business Review, there are multiple reasons why and how more reviews improve sales, and how reputation can drive nearly every aspect of a company’s performance: “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal…”
Forbes Magazine, Gallup, Harvard Business Review and Pew Research all say that we are in “nothing short of a trust crises.” People are looking for organizations they can trust, and 31% of consumers polled are even willing to pay more for it.
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Whether you pay attention to them or not, reviews are now a key element of your brand’s reputation and online success. Customers head to the internet to tell the world what they think about your website experience, product and customer service, and shoppers use those reviews to determine where they will buy, and who they will avoid…
Before the glorious invention of the internet, if we wanted to know about the quality or reputation of a business or product, we had to ask around in person. Hoping to find someone we knew and trusted that had knowledge or experience with the company or product. This type of research could take days, weeks, or even months, and often turned out to be completely fruitless..
Getting found is a challenge for many businesses, especially in today’s digital age. Online visibility plays a major role in customer acquisition. When someone is looking for a product or service you provide, of course, you want them to see your business as a prominent option. But if you have a poor online visibility, it will be harder for new customers to find you.