DJ Sprague

Duane "DJ" Sprague is a member of the Forbes Communications Council, a contributor to several marketing textbooks, a past marketing columnist for the retail automotive industry, a national speaker, and holds a master's degree in Integrated Marketing.
moving stars to symbolize syndicated reviews

Syndicated Reviews & Their Benefits for CRO and Product Sales

moving stars to symbolize syndicated reviews

Syndicated product reviews can give a major boost by increasing conversion rate optimization and bringing in more sales. Today’s customers can afford to be pickier than ever. Rather than running to the electronics store to pick up a set of headphones, or stopping by the grocery store to get some peanut butter, customers can now head to the internet…

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how reviews improve sales

10 Reasons Why Having More Reviews in More Places is Absolutely Critical to your Online Success

how reviews improve sales

According to an article in the Harvard Business Review, there are multiple reasons why and how more reviews improve sales, and how reputation can drive nearly every aspect of a company’s performance: “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal…”

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how to respond to negative reviews how to manage your online reputation

How to Manage Your Online Reputation

how to respond to negative reviews how to manage your online reputation

Forbes Magazine, Gallup, Harvard Business Review and Pew Research all say that we are in “nothing short of a trust crises.”  People are looking for organizations they can trust, and 31% of consumers polled are even willing to pay more for it. 
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how to respond to reviews

Responding to Reviews: Why, When, and How

how to respond to reviews

Whether you pay attention to them or not, reviews are now a key element of your brand’s reputation and online success. Customers head to the internet to tell the world what they think about your website experience, product and customer service, and shoppers use those reviews to determine where they will buy, and who they will avoid…

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The History Of Online Reviews And How They Have Evolved

Before the glorious invention of the internet, if we wanted to know about the quality or reputation of a business or product, we had to ask around in person. Hoping to find someone we knew and trusted that had knowledge or experience with the company or product. This type of research could take days, weeks, or even months, and often turned out to be completely fruitless..

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Increase Online Visibility With Customer Reviews

Getting found is a challenge for many businesses, especially in today’s digital age. Online visibility plays a major role in customer acquisition. When someone is looking for a product or service you provide, of course, you want them to see your business as a prominent option. But if you have a poor online visibility, it will be harder for new customers to find you.

 

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