DJ Sprague

Duane "DJ" Sprague is a member of the Forbes Communications Council, a contributor to several marketing textbooks, a past marketing columnist for the retail automotive industry, a national speaker, and holds a master's degree in Integrated Marketing.
how improving trust can increase your sales

How Improving Trust Can Increase Your Sales

how improving trust can increase your sales

Marketers have saturated consumers with advertising. In a typical day, the average American consumer sees, hears, or otherwise experiences somewhere in the neighborhood of between 4,000 to 10,000 ads. That statistic not only represents a massive investment of capital on the part of advertisers, but it also means people are demonstrating an unprecedented level of natural resistance…

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