Good Business Practices

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GDPR – Your Questions Answered

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GDPR (General Data Protection Regulation) is the new set of privacy protection laws being rolled out by the European Commission. This new set of regulations has been created to give EU citizens more control over their personal data. The purpose of it is to protect the personal data of individuals. Personal data is defined…

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How to Perform Market Research

Steve Jobs once said of market research “People don’t know what they want until you show it to them”, and dismissed market research as unnecessary. Was he right? For people like himself, possibly. Real innovators can see past what customers are asking for and determine the next big thing – enter the iPhone.

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