Some customers find online shopping to be risky. When it comes to things like clothes, beds, or other products that aren’t single-use, consumers want to be sure they’re getting their money’s worth. But how can they do that when they can’t try out the product before purchasing? This is where product reviews come in.
A positive review can make all the difference when a potential customer is considering buying your product or service. It’s even better when those good reviews are easily accessible so they’re more likely to sway someone’s opinion. That’s why you should add Google ratings to your website. Let’s walk through how you can do that.
Did you know 20 percent of restaurant reviews (negative and positive) are fake? Reviews directly impact a business’s revenue, and unfortunately, some companies take extreme and dishonest measures in boosting their review pages to reel in those dollars. And sometimes, it’s competitors who post fake reviews to put you at a disadvantage.
When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
Did you know a product with five reviews is 270 percent more likely to get purchased than a product with no reviews? As technology evolves at a rapid pace and our lives become more digital, it’s more imperative than ever to have a robust online presence. A crucial part of this is having relevant and recent reviews to help your visitors navigate through the customer journey.