Marketing|Online Reputation

The Problem With Fake Online Reviews

Writing fake reviews, or astroturfingas it’s come to be known, has proliferated the web in the past few years, as more companies realize the incredible power and influence that reviews have; whether it’s creating massive amounts of social proof and sales for themselves, or strategically destroying or defaming a competitor. As time goes on…


The Good Thing About Bad Reviews

Bad reviews really shouldn’t get such a bad rep. Reevoo, a social commerce company, recently ran a study and found that 68% of consumers were more trusting of a company’s reviews if both positive and negative reviews were displayed…


Trust Guard Security Scanned