When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
Did you know a product with five reviews is 270 percent more likely to get purchased than a product with no reviews? As technology evolves at a rapid pace and our lives become more digital, it’s more imperative than ever to have a robust online presence. A crucial part of this is having relevant and recent reviews to help your visitors navigate through the customer journey.
As a business owner, one of the worst feelings is getting a 1 or 2-star rating and review from an upset customer. Whenever one of these bad ratings comes through, it’s natural to go through a range of mixed emotions; from shock, to anger, to fear, to frustration, and back to anger again. But very rarely is empathy brought into play, which is the ONE emotion that makes all the difference…
Forbes Magazine, Gallup, Harvard Business Review and Pew Research all say that we are in “nothing short of a trust crises.” People are looking for organizations they can trust, and 31% of consumers polled are even willing to pay more for it.
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