Customers are no strangers to investigative work. When they want a product, they are willing to do extensive research into finding the best product on the market. Current events in 2020 have drastically shifted online consumer shopping behaviors. In the U.S., year-over-year revenue growth online has increased by 68% as of mid-April, which surpassed the peak of 49% seen in January of the same year.
Some customers find online shopping to be risky. When it comes to things like clothes, beds, or other products that aren’t single-use, consumers want to be sure they’re getting their money’s worth. But how can they do that when they can’t try out the product before purchasing? This is where product reviews come in.
Did you know, 76 percent of people value online reviews as much as personal recommendations? By writing product reviews, not only are you helping prospective buyers make a decision, but you’re also offering feedback for the business, whether you loved or hated their product.
Syndicated product reviews can give a major boost by increasing conversion rate optimization and bringing in more sales. Today’s customers can afford to be pickier than ever. Rather than running to the electronics store to pick up a set of headphones, or stopping by the grocery store to get some peanut butter, customers can now head to the internet…
Understanding Google traffic analytics is critical for the continued progress and improvement of your website, and likely the increase in your online sales. The data points tell you how people are using your website right now (whether it’s the way you intended for them to use it or not). This article will help you set up and understand google traffic analytics.
