Because reviews play such a crucial part in the purchasing process now, making them easily accessible to potential customers online has become vital. Keeping your reviews in only one place limits the number of people that see them. Instead, you should be pushing them wherever you can and shouting about them from the cyber-rooftops!
As of Q1 in 2017, there were 127 million reviews on Yelp. It’s one of the most popular review sites out there, and consumers trust Yelp to provide honest feedback. While some people will leave passive reviews on Yelp (read more about passive reviews here), those reviews tend to be more negative. If you are actively collecting reviews and syndicating them to Yelp, those millions of people that will potentially see you on Yelp will get a more positive impression of you.
Google (and other search engines)
The single most used search engine in the world. With over 40,000 search queries every second on average, it’s clear that many people go to Google to get an impression of a company. When you syndicate to Google, if you are running ads, stars will appear underneath your ad, increasing click-through rates by 20-30%.
Everywhere on your website! Don’t spam your website with reviews, but having a bar that rotates through some of your best reviews on your home page is compelling to consumers. You should also have a Seller Review page that focuses solely on reviews you have collected.
You can syndicate reviews to social media sites like Facebook, and even encourage your customers to leave testimonials on your social media pages. Many people turn to social media to ask questions, voice concerns, or talk about an experience with a company, so having reviews there can streamline that process by providing answers.
Other Review Sites
While not as widely used, websites like Angie’s List and Healthgrades are still frequented by some consumers, so make sure you have a presence there. If you can’t get your reviews to syndicate to those websites, you could consider asking consumers to leave reviews on sites that you don’t have much traffic on.
Third-Party Seller Sites
If you are selling your product online from a website and another third-party website or marketplace, be sure to collect reviews in those places as well. Especially on the marketplaces. Amazon and eBay are the two largest online marketplaces and users frequently make purchase decisions based on price and reviews. Competition is fierce in marketplaces, so make sure you’re putting your best foot forward when it comes to online reviews.
Ensure that customers are easily able to find reviews on you and your products wherever you have a presence to increase your conversions, credibility, and competitive edge.