How to Promote a New Product Successfully

 

 

Whether you’re a new or established business, it’s good to know some easy, effective ways to promote a new product. The best part? You don’t have to wait for your product to be in your hands to start! In fact, that’s one of the best secrets. Here are a few ways you can get the most out of promoting a new product!

 

Start promoting your product before you actually have it.

Ever see “sneak-peeks” of a new clothing line, or been able to use the beta of a software before it’s released? Get ahead of the game and start promoting your product before you have it ready to go. You’ll get customers pumped up for its release and can plan on a few orders as soon as it’s ready to go! You can even start collecting pre-orders if you’re up for it (we recommend it!).

 

Have an online presence (social media) established

If you’ve been in business for a little while, and you’re active on social media, you should have a following. Even if it’s small, use it to your advantage and let them know what’s coming. If you’re not on social media, get there and use it to promote the product before it’s released! And then push push push your new product to the audience that already is available to you once it’s been released.

 

Create an email list and use it!

Collect emails (optionally) during the checkout process, but also collect emails from people that are interested in hearing when your new product comes out!

For example, let’s pretend I’m working on a project management software. I create an ad for it weeks (or months) before the final product be done. When people click on the ad, it’ll give them a quick overview of what the software will look like and do, and let them opt-in to emails that let them know when it’s ready and what additional features it will have.

This generates interest prior to the release, and gives you the opportunity to get people to buy by offering some sort of email list coupon.

If it’s not like anything you’ve sold before, create a short video introducing what the product is and how to use it.

If it’s applicable and interesting enough, make a brief video introducing the product. Video has proven to be more captivating to consumers, and Facebook and Google algorithms have started to favor video content.

 

Buy competitors names as keywords (you’ll show up when others search for them) if you’re buying online ads

If you decide to place ads, determine what your biggest competitor products are and buy those keywords. Then when consumers search for them, they’ll also see your new product.

 

New products are emerging everyday. Have an edge and make the most of your new product launch.

Verified Ratings and Reviews
Transform Your Business

  • Shopper Approved Golden Star Drive More Visibility, Traffic, and Sales
  • Shopper Approved Golden Star Collect up to 10x More Reviews
  • Shopper Approved Golden Star Get More Trusted, Verified Reviews
  • Shopper Approved Golden Star Display More 5-Star Reviews in More Places
  • Shopper Approved Golden Star Improve Your ROAS
Shopper Approved Request Info button
Shopper Approved Official Icon

by Shopper Approved Team

Shopper Approved Team

Connect with  

Transform Your
Business Today

Choose an option below
5 minute Demo - Play Button
Watch Highlights Video

Here's a quick, powerful feature reel you can share with your peers.

Request Info Button
Request More Info

Ask us any questions, or request more info on our products and solutions.

30 Day Trial Button
Free 30-Day Trial

Start collecting amazing customer ratings and reviews right now.

Shopper Approved - Google Review Partner, Inc. 500, BBB Accredited Business, G2,Capterra Shopper Approved - Google Review Partner, Inc. 500, BBB Accredited Business, G2,Capterra
Trust Guard Security Scanned