shopper approved legit

Is Shopper Approved Legit & Trustworthy?

Is Shopper Approved Legit?

Yes. Shopper Approved is a 100% legit service that only deals in reviews from verified customers. We do not allow the buying of fake reviews to manipulate customer purchasing decisions. We only deal in real review to ensure that the review score someone sees from Shopper Approved is a meaningful and trustworthy one. This article will help you understand how we operate, so you never have to ask is Shopper Approved legit.


According to a global Nielsen survey, internet users consider consumer recommendations to be the most credible form of advertising. While online referrals exert a lot of power over consumer spending, it’s understood that fake reviews are a problem across all retail platforms. In fact, a 2017 survey reported that 79% of U.S. consumers believed they read a fake review in the last year. Because customers can be your most powerful brand advocates, it’s more important than ever for companies to gather and use authentic reviews from real, or verified customers.   There are in fact review collection tools that allow the business to “gate” or post only their best reviews, while the others get diverted to a support desk and deleted, never to be seen by the public, such as Power Reviews.  There are also review generation tools that send consumers free products in exchange for a positive review, such as Bzz.   Read on to find out why is a legit and trustworthy solution, and what we can do for your business.

What Is Shopper Approved?

Shopper Approved is a review collection and syndication tool. Businesses integrate with our simple, cloud-based application to curate ratings, reviews, and video testimonials from verified customers. The app then distributes the collected reviews to a wide network.  For more details on how we syndicate and distribute reviews, see What Does It Mean to Syndicate Reviews?

What Types of Reviews Does Shopper Approved Collect?

Shopper Approved collects all three types of reviews: 


  1. Google Seller Ratings and Reviews – These are the most visible reviews online and are displayed in several strategic locations. 
  2. Product Reviews – If you sell physical products, then product reviews are displayed in Product Listing Ads and selectively placed in Google Shopping. (See What Product Reviews Are and How They Increase Your Sales.)
  3. Local Reviews – Local businesses like restaurants, repair services, or any company operating out of a brick and mortar location will benefit the most from local reviews from their customers.

Is Shopper Approved Selling Fake Reviews?

Shopper Approved clients pay for our tool to curate and distribute reviews, not the reviews themselves. We never use money, prizes, or gifts to gather or influence ratings. All reviews are from verified, legitimate customers, so businesses can be sure they are gaining real customer testimonials. Companies who work with Shopper Approved choose from a variety of pricing plans, depending on the volume and type of reviews they want to collect.

Where Are Reviews Distributed?

Customer reviews build trust and credibility, but only if those reviews are seen. We put ratings and reviews where your potential customers are, with one of the largest syndication networks online. We have key distribution channels with Google, Yahoo, Bing, and CitySearch, and social plugins for Facebook, Google+, Twitter, and YouTube. And we’re always adding new strategic locations. Businesses can trust that Shopper Approved will get their reviews in the hottest places on the web.

Are Ratings/Reviews Through Shopper Approved Better?

There are two different kinds of reviews collected online: passive and active reviews.  Passive reviews are ones that can be submitted by anyone without verifying they’ve used a product or service. They can also be anonymous, so it’s easier for an angry customer or even a competitor to leave negative reviews about your business. This is typically where fake or mostly negative reviews come from. In contrast, active reviews are solicited by the company through actual customers. These reviews are from consumers a business knows and has worked with. Active reviews invite feedback on both positive and negative reviews. Therefore, active reviews are more legitimate and accurate. They are also correlated with a higher rating.  Shopper Approved helps businesses collect and share active reviews, which are better than the passive reviews most companies wait for. 

What Are the Benefits of Using Shopper Approved?

  • Collect up to 10x more ratings and reviews 
  • One of the largest distribution networks
  • Easy setup
  • The convenient review process for customers
  • Completely customizable surveys
  • The only review company that collects video testimonials
  • QR code generator
  • Pay-As-You-Go pricing model, with no long-term contracts
  • Completely automated
  • Consumers trust Shopper Approved site reviews
  • 30-day risk-free trial

Read about all these benefits and more in Top 10 Reasons Why You Need Shopper Approved.

What Results Do Companies Get with Shopper Approved?

Since our launch in 2010, we’ve consistently surpassed the competition and collected up to 10 times more ratings and reviews for our clients. Check out how collected over 1 million customer ratings and reviews on Shopper Approved Some of our other satisfied clients include:


  • B&H Photo
  • Quicken Loans

Shopper Approved is the fastest-growing customer rating and review service in the United States, and has made Inc 500’s list of 500 Fastest Growing Companies in America two years in a row. Get your Free 30 Day Trial with Shopper Approved to collect REAL reviews and ratings from REAL customers.

Verified Ratings and Reviews
Transform Your Business

  • Shopper Approved Golden Star Drive More Visibility, Traffic, and Sales
  • Shopper Approved Golden Star Collect up to 10x More Reviews
  • Shopper Approved Golden Star Get More Trusted, Verified Reviews
  • Shopper Approved Golden Star Display More 5-Star Reviews in More Places
  • Shopper Approved Golden Star Improve Your ROAS
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by Scott Brandley

Co-founder of Trust Brands

Scott Brandley is the co-founder of Shopper Approved - one of the largest review companies in the US, and a two-time Inc. 500 award winner, Trust Guard - a website security company protecting thousands of businesses and millions of consumers from hackers, and Local Reviews - a local rating and review platform helping local businesses stand out in search.

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