The Bottom Line  

Your trusted source for today's growth strategies on reputation management,
ratings and reviews, and user-generated content

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Recent Articles

Why Product Reviews Are So Important

Some customers find online shopping to be risky. When it comes to things like clothes, beds, or other products that aren’t single-use, consumers want to be sure they’re getting their money’s worth. But how can they do that when they can’t try out the product before purchasing? This is where product reviews come in.

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How to Add Google Ratings to Your Website

A positive review can make all the difference when a potential customer is considering buying your product or service. It’s even better when those good reviews are easily accessible so they’re more likely to sway someone’s opinion. That’s why you should add Google ratings to your website. Let’s walk through how you can do that.

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Can You Trust Yelp Reviews?

Did you know 20 percent of restaurant reviews (negative and positive) are fake? Reviews directly impact a business’s revenue, and unfortunately, some companies take extreme and dishonest measures in boosting their review pages to reel in those dollars. And sometimes, it’s competitors who post fake reviews to put you at a disadvantage.

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