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Recent Articles

Can You Trust Yelp Reviews?

Did you know 20 percent of restaurant reviews (negative and positive) are fake? Reviews directly impact a business’s revenue, and unfortunately, some companies take extreme and dishonest measures in boosting their review pages to reel in those dollars. And sometimes, it’s competitors who post fake reviews to put you at a disadvantage.

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Reputation Management: Why You Need It.

When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact. 

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