Everyone looks at reviews. It’s a natural step in the buyer’s journey, as it gives potential customers a trust signal or proof that the product is what it says it is. But can online reviews be trusted? The short answer is yes, though there are some things you should know to avoid fake or unhelpful reviews.
People like to voice their opinions. And thanks to online reviews, that’s incredibly easy to do now. But every now and then, a fake review that is either overly positive or overly negative can cause various online reputation issues.
Online reviews have completely changed the way consumers make buying decisions, and, in turn, changed the business marketing industry. But now that there are so many places to find online reviews, how do you know which review sites to trust?
When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
Reputation management is the process of creating, maintaining, and repairing your public image. You know what your brand is and what it stands for, but how do other people think of it?
Did you know a product with five reviews is 270 percent more likely to get purchased than a product with no reviews? As technology evolves at a rapid pace and our lives become more digital, it’s more imperative than ever to have a robust online presence. A crucial part of this is having relevant and recent reviews to help your visitors navigate through the customer journey.