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Recent Articles

Local Reviews & Their Importance For Local Businesses

Some local businesses may think they can avoid the game of vying for online reviews since they often rely on word of mouth to bring in customers. But if that is your mindset, we’ve got news for you: Online reviews are word-of-mouth marketing, and they’re driving the bulk of local business just as much as e-commerce…


Syndicated Reviews & Their Benefits for CRO and Product Sales

Syndicated product reviews can give a major boost by increasing conversion rate optimization and bringing in more sales. Today’s customers can afford to be pickier than ever. Rather than running to the electronics store to pick up a set of headphones, or stopping by the grocery store to get some peanut butter, customers can now head to the internet…


10 Reasons Why Having More Reviews in More Places is Absolutely Critical to your Online Success

According to an article in the Harvard Business Review, there are multiple reasons why and how more reviews improve sales, and how reputation can drive nearly every aspect of a company’s performance: “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal…”


How To Get Google Reviews

Getting more Google reviews for your business may seem like a tough code to crack, but we’re here with a word of good news: you don’t need to be an expert cryptographer to solve this marketing challenge. With a little education and a lot of consistency using the steps below, you’ll be well on your way to garnering an impressive collection of Google reviews…


The Nine Things you should ALWAYS do when Responding to 1 and 2 Star Reviews

As a business owner, one of the worst feelings is getting a 1 or 2-star rating and review from an upset customer.  Whenever one of these bad ratings comes through, it’s natural to go through a range of mixed emotions; from shock, to anger, to fear, to frustration, and back to anger again.  But very rarely is empathy brought into play, which is the ONE emotion that makes all the difference…


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