When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
Did you know a product with five reviews is 270 percent more likely to get purchased than a product with no reviews? As technology evolves at a rapid pace and our lives become more digital, it’s more imperative than ever to have a robust online presence. A crucial part of this is having relevant and recent reviews to help your visitors navigate through the customer journey.
Before the glorious invention of the internet, if we wanted to know about the quality or reputation of a business or product, we had to ask around in person. Hoping to find someone we knew and trusted that had knowledge or experience with the company or product. This type of research could take days, weeks, or even months, and often turned out to be completely fruitless..
Bad reviews really shouldn’t get such a bad rep. Reevoo, a social commerce company, recently ran a study and found that 68% of consumers were more trusting of a company’s reviews if both positive and negative reviews were displayed…