Everyone looks at reviews. It’s a natural step in the buyer’s journey, as it gives potential customers a trust signal or proof that the product is what it says it is. But can online reviews be trusted? The short answer is yes, though there are some things you should know to avoid fake or unhelpful reviews.
People like to voice their opinions. And thanks to online reviews, that’s incredibly easy to do now. But every now and then, a fake review that is either overly positive or overly negative can cause various online reputation issues.
Before the glorious invention of the internet, if we wanted to know about the quality or reputation of a business or product, we had to ask around in person. Hoping to find someone we knew and trusted that had knowledge or experience with the company or product. This type of research could take days, weeks, or even months, and often turned out to be completely fruitless..