When you first hear about reputation management, you may think of the PR maneuvers companies use after they’re hit with bad press. But a proactive reputation management strategy should be getting ahead of just damage control after the fact.
Did you know a product with five reviews is 270 percent more likely to get purchased than a product with no reviews? As technology evolves at a rapid pace and our lives become more digital, it’s more imperative than ever to have a robust online presence. A crucial part of this is having relevant and recent reviews to help your visitors navigate through the customer journey.
According to an article in the Harvard Business Review, there are multiple reasons why and how more reviews improve sales, and how reputation can drive nearly every aspect of a company’s performance: “Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal…”
Forbes Magazine, Gallup, Harvard Business Review and Pew Research all say that we are in “nothing short of a trust crises.” People are looking for organizations they can trust, and 31% of consumers polled are even willing to pay more for it.
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