Shoppers Look For Trust Signals Before They Buy

Shoppers Look For Trust Signals Before They Buy

  1.  82% said they are more likely to buy if a website displays Positive Ratings and Reviews.
  2.  76% said they are more likely to buy if a website displays a Security Seal on their checkout.
  3.  Never, in the history of the modern world has there been more opportunities for online growth for any business, than there is today.

In a recent survey, nearly 1,700 people from the US, the UK, and Australia were asked what they thought were the most important trust signals in determining whether or not to buy from a website.

 

According to the survey, 82% said they are more likely to buy if a website displays Positive Ratings and Reviews, and 76% said they are more likely to buy if a website displays a Security Seal on their checkout.

 

These two trust signals are vital to any e-commerce business’s success, and if you don’t have them, then you are really missing out.

 

If there’s any company in the world who understands the importance of these two trust signals, and how they work together to significantly increase online traffic, clicks, and conversions, it’s Trust Brands.

 

At Trust Brands, we’ve specialized in both ratings and reviews and online security for nearly 15 years.  Shopper Approved® is one of the largest rating and review platforms in the world, and Trust Guard® protects 1000’s of businesses and millions of consumers from hackers every single day.

 

From a business owner’s perspective, Shopper Approved provides the Social Proof necessary to get customers to the checkout page, and Trust Guard closes the sale.

 

You need both products to really maximize your results – especially right now with the COVID-19 issues putting everyone on high-security alert.

 

Now more than ever, cybercriminals are working overtime trying to hack sites, skim credit cards, and hold websites hostage for ransom demands.

 

In fact, here are some recent news articles from major publications…

 

Credit card skimmers during coronavirus

 

Coronavirus hacking from wired

 

Bottom line, if you don’t have a highly trusted Security Seal, like the Trust Guard Checkout Seal on your checkout page to alleviate your customer’s security concerns – especially right now, then you’re potentially missing out on 20% or more sales that are being lost to cart abandonment due to a perceived lack of security.

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When combined, Shopper Approved and Trust Guard will increase your online visibility, your traffic, and your conversion rate more than any other product on the market.

 

Here’s what some of our clients have to say…

 

“With the help of Shopper Approved, we are setting new records consistently, and close to doubling our sales revenue!

 

 —Justin Smith, Orion PowerSports

 

“Trust Guard increases consumer confidence in the ability to shop in our online store, and has increased online sales by 70%. Their level of customer service is the highest in the industry.”

 

 —Ray Kyle, Glow Products Corp.

 

To learn more about effective marketing in a down market, check out our Special Report to guide you through these unprecedented times, titled The 4 Most Effective Ways To Help Your Ecommerce Business Survive in the ‘Corona-conomy’.

 

In this report, we dive into over 100 years of research into down economies, recessions, and depressions, to show you the 4 most important things you should be doing right now to keep your online business running in the short-term while positioning yourself in the best possible way for success once the economy picks back up. 

 

Special Report: The 4 Most Effective Ways To Help Your Ecommerce Business Survive in the ‘Corona-conomy’

 

Help Your Business Survive Coronavirus Book

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Never, in the history of the modern world has there been more opportunities for online growth for any business, than there is today.  If you want to know how to navigate the waters of fear and uncertainty, and emerge not only as a survivor, but a leader in your space, then you need to read this report right now!

 

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by DJ Sprague

CMO

Duane "DJ" Sprague is a member of the Forbes Communications Council, a contributor to several marketing textbooks, a past marketing columnist for the retail automotive industry, a national speaker, and holds a master's degree in Integrated Marketing.

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